Character Group Plc (LON: CCT) is the fourth largest U.K. toy company behind Mattel, Hasbro, and Lego. Based in Surrey on the outskirts of London, Character started life in 1991 as a pure distribution company, servicing other toy manufacturers. Through some turbulence, including the divestiture of a troubled digital camera distribution business, the company found its stride in the mid-2000s, morphing itself into a toy designer and marketer.